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For complete information on how to wear your Hoosier clothes, check in…..

Indiana basketball debuted the program’s new Fear of God Athletics alternate uniforms on Sunday at Assembly Hall.

 

The Hoosiers were one of two schools that partnered with Adidas to launch the Fear of God Athletics’ NCAA Collection. Fear of God is a popular fashion line founded by Jerry Lorenzo. The Indiana women’s team will wear the uniforms when they play Iowa at Assembly Hall on Thursday.

The merchandise store at Assembly Hall had the Indiana branded Fear of God Athletics gear for sale on Sunday. There were long lines with fans hoping to get a look at the unique items that included a hooded sweatshirt, sweatpants and long-sleeve shirt.

To celebrate the debut, Adidas handed out IU Fear of God t-shirts to a select group of students and set up an art installation “The Box Out” for fans to visit outside of Assembly Hall where they could snap a selfie in a basketball-themed infinity room.

The company was also handing out IU adidas branded towels.

To celebrate the debut, Adidas handed out IU Fear of God t-shirts to a select group of students and set up an art installation “The Box Out” for fans to visit outside of Assembly Hall where they could snap a selfie in a basketball-themed infinity room.

 

The company was also handing out IU adidas branded towels.

Ind. – Indiana will debut alternate uniforms for Sunday’s 3 p.m. ET game against Northwestern at Simon Skjodt Assembly Hall.

Per an IU release, the alternate uniforms are part of a collaboration with adidas and Fear of God, an influential American luxury brand founded by Jerry Lorenzo in 2011. With familial ties to Indiana, content will outline Lorenzo tapping into his heritage, bringing to life the story of Fear of God Athletics, and the brand’s inaugural NCAA partnerships. The first 100 students at the game will be gifted an exclusive Fear of God Athletics tee, commemorating the occasion. Exclusive Indiana T-shirts and hoodies will be available for purchase at FearofGod.com and Confirmed for a limited amount of time.

The Indiana women’s team will wear them Feb. 22 against Iowa at 8 p.m. ET at Assembly Hall. The collaboration also includes the University of Miami, which will wear these uniforms in its men’s basketball game Feb. 21 against Duke. The Miami women’s team will wear them Feb. 29 against Pittsburgh.

Fear of God Athletics team hoodies, tees and pants will be available at each university’s bookstore – for Indiana, beginning Sunday at the Indiana Team Store. Per release, exclusive colorways of the One Model in Carbon/Green and Carbon/Red launch on fearofgod.com Feb. 23.

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