8 July 2024

Athlete marketing firm Out2Win has put a new spin on March Madness and NIL, by introducing the Athlete-Creator Tournament to determine the top content star in college sports.

The athletes that are featured in the fan-vote competition include some of the top college athletes in the country and multiple social media stars including Livvy Dunne, Jared McCain, Brandon Dwyer, and Deestroying, among the 64 creators competing.

To vote, all fans have to do is head to Out2Win’s Instagram account and make their selections on their Instagram story.

Like March Madness, the winners of each round will continue advancing until a winner is crowned. The Final Four and Championship will be held March 27-29.

“The tournament is an awesome idea,” Dwyer shared. “The friendly competition between creators and fanbases has been so much fun. As an athlete-creator, it has allowed me to realize how powerful my audience is.”

Out2Win Hosting Athlete Creator Tournament with Livvy Dunne, Jared McCain and Others

Who will earn title of top athlete creator

Athlete marketing firm Out2Win has put a new spin on March Madness and NIL, by introducing the Athlete-Creator Tournament to determine the top content star in college sports.

The athletes that are featured in the fan-vote competition include some of the top college athletes in the country and multiple social media stars including Livvy Dunne, Jared McCain, Brandon Dwyer, and Deestroying, among the 64 creators competing.

To vote, all fans have to do is head to Out2Win’s Instagram account and make their selections on their Instagram story.

Like March Madness, the winners of each round will continue advancing until a winner is crowned. The Final Four and Championship will be held March 27-29.

“The tournament is an awesome idea,” Dwyer shared. “The friendly competition between creators and fanbases has been so much fun. As an athlete-creator, it has allowed me to realize how powerful my audience is.”

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